POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?

TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…

Email Trust – OTA Unsub Best Practices Audit

Has it really been 10 full years since the U.S. CAN-SPAM Act of 2003t took effect?  Yes, and then some… The CAN-SPAM Act in the United States takes some heat on the international stage – as an “opt-out” law, it’s considered akin to “best practices” more so than “high standards” for…