6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?

TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…

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The Internet (of Things) is open – OTA Releases IoT Trust Framework

Yes Virginia, there really is an Internet of Things – and it’s been open and operating at large now for a while. What is the Internet of Things?  Whatis.com says: The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and…


Email Trust – OTA Unsub Best Practices Audit

Has it really been 10 full years since the U.S. CAN-SPAM Act of 2003t took effect?  Yes, and then some… The CAN-SPAM Act in the United States takes some heat on the international stage – as an “opt-out” law, it’s considered akin to “best practices” more so than “high standards” for…

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OTA Announces 2014 Honor Roll Methodology

The Online Trust Alliance announced the methodology behind the forthcoming 2014 Online Trust Audit and Honor Roll, evaluating leading websites and mobile applications. This marks the fifth consecutive year OTA has conducted its Honor Roll Audit and Honor Roll report. As an independent online trust benchmark study, the Online Trust…

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Malver-what? Malvertising? Huh?

Malvertising. It’s one of those fun, tech, online, compound words that get coined – and while fun to use, and have a great ring to them, we don’t always know just what exactly they mean. Malvertising was in the news this week – which made me think of this today….


OTA Report: Social Sites Beat Banks on Consumer Privacy

According to the Online Trust Alliance (OTA) – Banks are falling behind Social sites when it comes to online protections and privacy for their consumers. It is somewhat hard to fathom, given how much effort banks have seemingly put into security technologies online for their customers to interact with their services….