
POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?
TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…