
POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?
TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…

Yahoo! Recycled Email Exposes User Data
A few months ago when Yahoo! announced plans to “recycle” email addresses which had seemingly been long abandoned, some people rejoiced and others cringed. Rejoicers included those who saw the opportunity to grab a unique “whatever@yahoo.com” email address – maybe something very distinct or identifying to them personally, like “bob.smith”,…