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FTC Native Advertising Workshop

Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored…

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Google may ditch ‘cookies’ as online ad tracker

Did you see this news from USAToday? Google is getting rid of third party cookies which to me means they are “trying” to corner the advertising and tracking model a bit by ensuring marketing gets the most out of using their platforms and possibly away from the issue of cookie…