TL;DR: Retailers kick POTUS campaigners butts… check out the report for details!
|Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment to user empowerment and control of their inboxes. These companies have been named to the 2015 Unsubscribe Honor Roll, recognizing excellence in marketing practices. Download the report.
Companies achieved this distinction by scoring 80 percent or higher on a weighted blend of 12 best practice criteria related to the unsubscribe process and results.