I can’t recall where I heard the term “Hyper-Transparency”, but when I do use it in a room of people I am teaching privacy processes to, they all seems to nod their head in agreement and understand the application of such a term to their data governance programs and data collection practices. I wrote about this term in 2011 in a piece titled “Are you being a hyper-transparant brand?”
Anyways, my friend Ryan Phelan sent this over to me and said that he liked their approach and liked set-up of the email. Now, Ryan isn’t a privacy professional in real life. I mean, he plays one one T.V. and on social media very well, but he’s role is more of a consumer when it comes to the use of SlideShare. For those who don’t know this service that was acquired by LinkedIN in 2012, it allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars to the masses of people they choose. (joking aside now, we all play a role of the privacy professional in our lives and yes, Ryan does talk to his customers from time to time about the do and don’ts of data collection practices)
Anyways, this email was sent out to all the users it seems of their platform explaining their use of the practice “Hyper-Transparency” and how their members come first before their revenues or data wants. Notice I said data wants and not needs. I say that because I feel that many brands get confused and forget they only need to only ask for the data they need to accomplish their goals and think they want it all instead without a reason for such greediness. In this case, LinkedIN/Slideshare have done the the need portion and did it well by giving a choice and notice.
As you can continue to see here, LinkedIN/Slideshare are explaining
- What it means to have the services combined in relation to the users data
- Giving the user a choice NOW to combine the accounts if they so choose to, but that if not that could happen later automatically with an advanced notice.
- Telling them future notices will be given ahead of time in relation to other changes that impact their Personally identifiable information” (PII)
It also goes into some great programs and process that help protect and monitor the data governance and transfer processes that are occurring and how they are using them to better themselves such as Safe Harbour, TRUSTe, and protection of payment data.
At the end of all this they, like many service providers today, have set-up a “safety” centre so that consumers of their platform can get more information about the use of their data and ask questions if in doubt.
I have to agree with Ryan here. This is a great example of a service provider that is working hard to gain the trust of their users and it was simple enough to understand the changes and futures without lawyering up the wording to confuse the reader or in this case my friend Ryan Phelan 😉
Thanks Ryan for sharing this.