FTC Native Advertising Workshop

FTC-logoHere’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content

As Rebecca Lieb stated in her article on this. “In December, the FTC hopes to begin to answer questions about maintaining editorial integrity in the face of new advertising products that look a lot like content. The hearings will examine how these messages are presented, differentiated, and disclosed to consumers as sponsored content. I’m particularly interested in learning more about consumer perceptions of native advertising (so little research has been conducted in this very nascent discipline) and how disclosures will transfer when native ads are shared and amplified in social channels.”

Who wants to bet Gmail promotional tabs will also be discussed?

Thanks Neil Schwartzman for the link to Rebeca’s article.


One thought on “FTC Native Advertising Workshop”

  1. Tom Bartel says:

    Interesting – seems as though the recent uproar at Google with their advertisements around the inbox in Gmail would fall into this scope. Lots of interesting dialog from marketers on the concept – curious what the feedback is from end users on the tactic. Return Path – http://blog.returnpath.com/blog/tori-funkhouser/do-gmails-promotion-tab-ads-violate-can-spam , Word to the Wise – http://blog.wordtothewise.com/2013/08/are-the-new-gmail-ads-email/ , and Medium.com – https://medium.com/digital-advertising/d56603d39b7d, among others, all covered this pretty well.

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