Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content
As Rebecca Lieb stated in her article on this. “In December, the FTC hopes to begin to answer questions about maintaining editorial integrity in the face of new advertising products that look a lot like content. The hearings will examine how these messages are presented, differentiated, and disclosed to consumers as sponsored content. I’m particularly interested in learning more about consumer perceptions of native advertising (so little research has been conducted in this very nascent discipline) and how disclosures will transfer when native ads are shared and amplified in social channels.”
Who wants to bet Gmail promotional tabs will also be discussed?
Thanks Neil Schwartzman for the link to Rebeca’s article.