Discounts Drive US Consumers to Disregard Privacy Concerns

I said it once and I will say it again, we are a “buy-one-get-one-free nation”.

We will give away any piece of our Personally Identifiable Information (PII) to get even a minor discount at our favorite clothing or shoes stores.  This includes even the wife of my won youth. – love you hon 😉


  • A study from TRUSTe conducted by Harris Interactive found that “90% of US internet users have taken action to protect their online privacy this year. This percentage is unchanged from 2012; however, these internet users are doing more in 2013 to keep their information out of advertisers’ hands.”
  • According to an October 2013 survey from Etailing Solutions, “41% of consumers agreed or strongly agreed that they were willing to let marketers use their personal data to provide discounts on goods and services.”



photo by: quinn.anya

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