6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?

TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…

ATM

Pro Tip on ATM Usage

I’ve always been fascinated with ATM “skimmer” technology and innovation. I don’t know why but these offline hacks in the real world, versus in the digital space, just feel so much more “Mission Impossible”. I’m always amazed that even while knowing cameras are likely rolling, bad actors will manufacture these devices,…

The Law

Is CASL Private Right To Action Retroactive?

I’m glad Shaun Brown of nNovation, LLP his thoughts on this – it is something I’ve been wondering (and I’m sure many others have too) since the Canadian Anti Spam Law (CASL) first came into force (July 2014). The gist of the scenario is this: CASL is in effect as of…

Big Brother...

You Are The Product – Part 23

I’ve written before (Read Our Lips: You Are The Product) about how our interaction online with various services, especially free ones, come with either explicit or implicit understandings around personal data and how that is used in lieu of monetary payment. Online “you are the product”, I like to say….

Unsubscribe

Email Trust – OTA Unsub Best Practices Audit

Has it really been 10 full years since the U.S. CAN-SPAM Act of 2003t took effect?  Yes, and then some… The CAN-SPAM Act in the United States takes some heat on the international stage – as an “opt-out” law, it’s considered akin to “best practices” more so than “high standards” for…

Verizon

Verizon Hit With $7.4M Privacy Penalty

I just read the reports of this settlement by Verizon with the FCC, reported through a few media outlets.  Here is the news release on the FCC site itself: http://www.fcc.gov/document/verizon-pay-74m-settle-privacy-investigation-0 As a privacy consultant, I found this interesting, for a number of reasons.  One is that, I am often the…

studentprivacy

Markey, Hatch Introduce Legislation to Protect Student Privacy

Senators Edward J. Markey (D-Mass.) and Orrin Hatch (R-Utah) introduced the “Protecting Student Privacy Act” last Wednesday, legislation that would help safeguard the educational records of students.  The PreK-12 educational software and digital content market currently is worth $7.9 billion, with nearly all school districts relying on cloud services for…

Filing Pile

In the Moment Marketing

Mindfulness can be seen as the practice of “being in the moment” – but what does this actually mean? Does it mean that if we’re mindful we should never think about the past or the future, never try to plan or to reflect on our past experience? Actually, being “in…

addressbook

It’s My Data, Not Yours Best Friend

I love my friends, I really, really, really do, but sometimes I just want to do the “Leroy Jethro Gibbs” head slap  against their tiny little brains for doing the things they do on the Internets (yes I know it’s misspelled) and even begin to include me in their “mistakes”  of…

My Trusty Gavel

Google and EU Privacy Ruling

So first I need to apologize to everyone here that we’ve been a bit busy this last two or so quarters in our respective businesses. Some being start-ups, some being employment changes, and some also being due to travel schedules being so hectic before the summer/holiday season kicks up. For…