
POTUS vs Retailers Email Unsub Report – Who’s Naughty, Who’s Nice?
TL;DR: Retailers kick POTUS campaigners butts… check out the report for details! Today, the Online Trust Alliance (OTA) released the 2015 OTA Email Unsubscribe Audit, analyzing which leading e-commerce sites are enabling consumers to easily opt out of email. 75 percent of the top 200 online retailers moved beyond compliance, demonstrating a commitment…

Pro Tip on ATM Usage
I’ve always been fascinated with ATM “skimmer” technology and innovation. I don’t know why but these offline hacks in the real world, versus in the digital space, just feel so much more “Mission Impossible”. I’m always amazed that even while knowing cameras are likely rolling, bad actors will manufacture these devices,…

Is CASL Private Right To Action Retroactive?
I’m glad Shaun Brown of nNovation, LLP his thoughts on this – it is something I’ve been wondering (and I’m sure many others have too) since the Canadian Anti Spam Law (CASL) first came into force (July 2014). The gist of the scenario is this: CASL is in effect as of…

Markey, Hatch Introduce Legislation to Protect Student Privacy
Senators Edward J. Markey (D-Mass.) and Orrin Hatch (R-Utah) introduced the “Protecting Student Privacy Act” last Wednesday, legislation that would help safeguard the educational records of students. The PreK-12 educational software and digital content market currently is worth $7.9 billion, with nearly all school districts relying on cloud services for…

In the Moment Marketing
Mindfulness can be seen as the practice of “being in the moment” – but what does this actually mean? Does it mean that if we’re mindful we should never think about the past or the future, never try to plan or to reflect on our past experience? Actually, being “in…

It’s My Data, Not Yours Best Friend
I love my friends, I really, really, really do, but sometimes I just want to do the “Leroy Jethro Gibbs” head slap against their tiny little brains for doing the things they do on the Internets (yes I know it’s misspelled) and even begin to include me in their “mistakes” of…