
In the Moment Marketing
Mindfulness can be seen as the practice of “being in the moment” – but what does this actually mean? Does it mean that if we’re mindful we should never think about the past or the future, never try to plan or to reflect on our past experience? Actually, being “in…

It’s My Data, Not Yours Best Friend
I love my friends, I really, really, really do, but sometimes I just want to do the “Leroy Jethro Gibbs” head slap against their tiny little brains for doing the things they do on the Internets (yes I know it’s misspelled) and even begin to include me in their “mistakes” of…

Too Much Hyper-Transparency
Ok, this has Ryan and I laughing a bit today. This week we touched on how Slideshare, which mind you is owned by LinkedIn, did a great job on their recent privacy change notice. They explained everything in a consumer manner and didn’t get all technical and legalistic. While we are…

Hyper-Transparency
I can’t recall where I heard the term “Hyper-Transparency”, but when I do use it in a room of people I am teaching privacy processes to, they all seems to nod their head in agreement and understand the application of such a term to their data governance programs and data…

Why Europe is wrong to kill Safe Harbour
I woke up this morning to this great piece about how U.S. Safe Harbour is NOT the problem in data governance between the United States and the European Union. I love Cynthia Rich from Morrison & Foerster (MoFo) points in all this especially “concerns about mass surveillance are not just limited…

R.I.P. Data appending
What do I mean by that? Simple, as I’ve said 100’s of times now, buying or trading data from sources that have no impact on relevancy to your customer base will always get you in trouble. Brands still need to be reminded over and over that they now live in…

The Choice of Choice is Still Elusive
One thing I hate about postal mail is the inability to remove yourself from advertising mailing lists. One of the most frustrating things about this mail stream is often you have no idea how you got on their list in the first place! Over the years, I have undoubtedly been…